This is where alt text comes to play.
Alt text is used to describe to search engines what the image is showing, allowing search engines to give users better results when performing an image search.
Alt text is a great place to include your main keyword to improve your image search ranking for that term.
Why should you include alt text on images?
Alt text uses:
Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image. 2. Alt tags will be displayed in place of an image if an image file cannot be loaded.
Why do we need to place text in the alt attribute?
The required alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).
How do I put alt text on a picture?
Here are a few important keys to writing effective image alt text with SEO in mind:
- Describe the image, and be specific.
- Keep your alt text fewer than 125 characters.
- Don’t start alt text with “picture of” or “Image of”
- Use your keywords, but sparingly.
- Don’t cram your keyword into every single image’s alt text.
How important are image alt tags for SEO?
The Importance of Alt Text for Images SEO
Google has gotten quite good at determining the value and relevance of content for its users. When you use an optimized alt attribute with a target keyword, it gives your page a boost because the alt text is a helpful relevance signal for search engines.