Quick Answer: What Is Negative Keywords In Google AdWords?

A type of keyword that prevents your ad from being triggered by a certain word or phrase.

Your ads aren’t shown to anyone who is searching for that phrase.

This is also known as a negative match.

How do I use negative keywords in AdWords?



Suggested clip · 85 seconds

Using negative keywords in AdWords – YouTube


Start of suggested clip

End of suggested clip

What type of keywords should be added as negative keywords?

A: A negative keyword is a PPC match type (or keyword targeting option) offered by most search engine advertising platforms, including Google AdWords. Negative keywords allow you to selectively filter who sees your ad, based on their search queries.

How do I make a negative list of keywords?

Create a negative keyword list

  • Sign in to your AdWords account.
  • Click the Campaigns tab.
  • Click the Shared library link in the left navigation bar.
  • Click Campaign negative keywords.
  • Click + List.
  • Name your negative keyword list and add your negative keywords to the Keywords box, one per line.
  • Click Save.

What are keywords in Google AdWords?

Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.

How do I add keywords to Google AdWords?

To add a keyword, follow these steps:

  1. Select Keywords in the type list .
  2. Click Add keyword.
  3. If prompted, select the campaign and ad group where you’d like to add the keyword.
  4. Enter the keyword in the edit panel .
  5. Select a match type.

How do I remove negative keywords in AdWords?

Remove multiple campaign negative keywords

  • Select Keywords and Targeting > Keywords, Negative.
  • Click Make multiple changes.
  • Next to “Bulk Change Action”, select Remove.
  • Type or paste the data to remove in the grid.
  • Click Process.
  • To continue, click Finish and review changes.