Also called “alt tags” and “alt descriptions,” alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen.
This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.28 Sep 2018
Why do you need ALT text on your images?
This is where alt text comes to play. Alt text is used to describe to search engines what the image is showing, allowing search engines to give users better results when performing an image search. Alt text is a great place to include your main keyword to improve your image search ranking for that term.8 Apr 2014
What is image alt text in SEO?
Alt text is a tenet of accessible web design. Its original (and still primary) purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image.
What should ALT text include?
Alt text, or “alternative text” as the long-form name suggests, is a written text description for an image on the web. It helps to describe the image for the reader to understand what the image is about. In other words, alt text is content.
What is the difference between alt text and title text?
Beginner’s SEO: The difference between ALT text and Title text. Title text or Title attribute (often incorrectly used as “Title tag”) is the text of images which a user sees after hovering over the image. However, this attribute is not as important as ALT text. Let’s talk a little bit more about it.22 Jan 2018