Internet marketing is important because it aligns with the way consumers make purchasing decisions.
Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions.
What are the advantages of Internet marketing?
Advantages of e-Marketing
Reduction in costs through automation and use of electronic media. Faster response to both marketers and the end user. Increased ability to measure and collect data. Opens the possibility to a market of one through personalisation.
How Internet is useful in business?
Internet building business and customer relationships
Internet helps the business to connect with customer’s communication channels and build a strong network. Communication by Internet platforms helps the business to get new customers and retain existing customers.
What is the importance of e marketing?
Online marketing is important not just because it helps you to get found online, but also because it can change the way your business is perceived by potential customers. For example, ranking high in search engine results pages, along with respected industry authorities, instantly boosts your business’ credibility.