As with any good writing, good headlines are driven by good verbs.
A “capital” idea: The first word in the head should be capitalized as should all proper nouns.
Most headline words appear in lower-case letters.
Do not capitalize every word.
Do you capitalize that in a title?
As you have probably noticed “short” words, those with less than five letters, are generally lowercase in titles, unless they are the first or last words in a title. Generally, we do not capitalize: Articles: a, an, the. Coordinating Conjunctions: and, but, or, for, nor, etc.25 May 2015
Should news article titles be capitalized?
General Rules for Titles in References. In general, the title of a work is recorded just as the words appear in the publication. Capitalize only the first word of a book or article title. Capitalize proper nouns, initials, and acronyms in a title.25 Mar 2019
How many words should be in a headline?
According to Outbrain, 60-100 characters is the sweet spot for English headlines. Outbrain found that, as far as word count, 16–18 words was the headline length that brought about the most engagement for English language headlines. According to Outbrain, 16-18 words does the best.
What do you capitalize in an article title?
The rules are fairly standard for title case:
- Capitalize the first and the last word.
- Capitalize nouns, pronouns, adjectives, verbs, adverbs, and subordinate conjunctions.
- Lowercase articles (a, an, the), coordinating conjunctions, and prepositions.
- Lowercase the ‘to’ in an infinitive (I want to play guitar).