Most Negative Keywords will be Exact Match, meaning you only want your ad to not appear for that specific term.
However, sellers may also use Phrase Match to exclude that term in additional contexts.
Sellers can add their Negative Keywords at the Ad Group or Campaign level.
What type of keywords should be added as negative keywords?
A: A negative keyword is a PPC match type (or keyword targeting option) offered by most search engine advertising platforms, including Google AdWords. Negative keywords allow you to selectively filter who sees your ad, based on their search queries.
What are negative keywords on Google ads?
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.
Do keywords exclude negative words?
Negative keywords refine your product target to the most relevant searches. You exclude terms that aren’t related to your product or brand, focusing in on those keywords and searches that drive sales. You are appearing only to those customers who are interested in your product.
What type of keywords should be added as negative keywords Amazon?
Negative Keyword Match Types in Amazon Advertising
Regular keywords have three different match types: broad, phrase, and exact. Negative keywords only have two: phrase and exact.