Re: Upper case or lower case in keywords
No, it doesn’t matter and has not any effect, Google adwords is not case-sensitive.
Keywords aren’t case-sensitive, which means they’re matched without regard to uppercase or lowercase letters.
Are Meta keywords case sensitive?
Keywords aren’t case-sensitive, which means they’re matched without regard to uppercase or lowercase letters. No, it does not matter and has not any effect on your website.
Are negative keywords case sensitive?
Senior Member. Keywords are not case sensitive. It’s possible for you to add the same keyword in different cases, but the system reads them as the same (lower case). Both may accrue traffic, and reporting variations between the traffic on the terms is random.
Do you capitalize keywords?
Choose how you want your keywords to be capitalized: Title case: The first letter of all keywords will be capitalized. For example, “Dark Chocolate.” Sentence case: Only the first letter of the first keyword will be capitalized.
Are search engines case sensitive?
Major Search Engines are not case sensitive by default since case sensitivity is not considered a ranking factor by most search engines even if it can improve results in some situation. Moreover, the use of capitalization is not even consistent across the web.